I redesigned the online race registration process for runDisney's annual foot races. The goal was to improve the look, feel, and streamline the flow to better support these fast-selling events.
Each event has distinct branding so the design had to be flexible enough to accommodate all year-round races to eliminate the need for constant tech development.
The previous experience looked and felt disjoined and often stalled under peak registration traffic. The redesign improved performance and flow, enabling smoother registrations, increasing conversions, and improving runner satisfaction.
Registration Flow
Users begin on the race's landing page. If registration isn't open yet, they are routed to a pre-queue page. Those who arrive after registration opens go directly to the waiting room.
Branding Basics
Landing Page Before and After
The race logo and header branding were added to the redesigned version. Race events were aligned better and another point of access was added at the bottom.
Pre-queue Page Before and After
Waiting Room Page Before and After
I designed the waiting room page within the tech constraints of Queue-It, a third party waiting room platform. One key piece of information here is the remaining inventory in the blue box, which is updated in real time.
Development
I designed these pages to be used for all race events at Walt Disney World and Disneyland resorts. The revised designs went live in for the Marathon Weekend in February, 2026 and have boosted conversion and runner satisfaction.
