Toontown is a beloved area of Disneyland Park where guests can visit a real life version of Mickey's world. I created a digital style guide and designed a suite of digital products to promote the reopening of Toontown after a closure for renovations.
Project Goals
Create a style guide for guest-facing web pages and app screens that bring to life a playful, cartoon-like world across digital marketing assets.
Problem & Solution
There was very little information available to support Toontown marketing materials, so it was up to me to determine the color scheme, look, and feel of the web pages and app screen.
I referenced Disney's design system and photos and renderings of the space to help with color selection. I also created fun shapes to reflect the organized chaos of the cartoon space.
Research & Inspiration
Photographs and renderings helped with early design inspiration, especially with color.
Color Selection
There was no style guide available at this stage so I used the most detailed version of the logo and the images and renderings above to help with color palette development.
Accessibility Testing
Final Color Palette
Below is the final color palette for web and app as well as a few components with colors applied.
Theming
The design needed a touch of organized chaos. The architecture of Toontown inspired these squashed and stretched shapes that would be used to frame imagery.
Desktop image frames: 20px, GOLD 500
Desktop image frames: 20px, AQUA 500
Mobile image frames: 12px, GOLD 500
Wireframes
Final Designs
You can view the web pages live on Disneyland’s website. The app screen is currently available within the Disneyland app.
