Toontown is an area of Disneyland Park where guests can step into a real-life cartoon land. When Toontown reopened after a brief closure, Disneyland marketing partners wanted new digital products to encourage visitors and promote the refreshed space.
My job was to figure out how to translate the organized chaos of a cartoon land into the web and app. The designs had to be playful while still maintaining clarity of information. There was limited branding information available at this time so I also established a style guide for these products. I referenced Disney’s design system and photos and renderings of the space as inspiration.
Research & Inspiration
Wireframing
The squashed and stretched shapes from the land's architecture directly inspired the page layout.
Color Selection
Accessibility Testing
Final Color Palette
Design Elements
The design needed a touch of organized chaos. The architecture of Toontown inspired these squashed and stretched shapes that would be used to frame imagery.
Desktop image frames: 20px, GOLD 500
Desktop image frames: 20px, AQUA 500
Mobile image frames: 12px, GOLD 500
Final Designs
You can view the web pages live on Disneyland’s website. The app screen is currently available within the Disneyland app.
