The Walt Disney Company reached its 100th anniversary in 2023 and a campaign was created to mark the occasion and celebration. My role in the campaign was to design and illustrate a web-based digital clock that would count down to the start of the anniversary celebration.
My challenge was in figuring out how to encapsulate the company’s robust history into one graphic. The final design blended art deco motifs with the anniversary style guide. The clock lived temporarily on Disneyland’s home page as well as a web page dedicated to the event.
Roles & Software
Illustrator, Designer
Figma, Adobe Illustrator
Figma, Adobe Illustrator
Branding
The official colors were purple and platinum. Branding also included a facet system meant for separating IPs.
Art Deco Research & Inspiration
Design Process & Evolution
First Iterations
Second Pass
Feedback at this stage involved simplifying and straightening the clock shape.
Third Iteration
The design began to pivot from art deco to the more faceted look. Various versions of Mickey from the past 100 years would animate/fade in and out.
Final Design
The final design reflected a light art deco influence while showcasing Disney’s 100th anniversary branding.
The designs lived for a year on both the Disneyland home page and a web page dedicated to the anniversary celebration.
