The Walt Disney World Guide to the Holidays is a series of 28 in-app screens about all holiday events across the Florida parks and shopping areas. For this project I created a cohesive visual system that unified eight different brands for the parks and events without sacrificing individual brand identity.
To do this I identified core colors that worked with all brands and applied those to consistent components across all screens. This created the unity I was after but still let each brand's individual identity stand out.
My Role
UI/Visual Design
Icon Design
Branding
Accessibility
Clickable Prototype
Icon Design
Branding
Accessibility
Clickable Prototype
Creating Consistency
WDW Holiday Style Guide
Core Brand Colors & Elements
Maintaining Individuality
The visual identities for each park and event had to be distinct and on brand and also work well with the common core colors. For the screens below, I adapted and applied each individual style guide and applied the core colors to recurring components for unity.
Icon Design
Putting it All Together
Above is the final color palette of the 2023 in-app digital guide to the holidays at Walt Disney World. Click below for a prototype of the entire product.
