I designed 14 unique digital signs for Disney's newest and largest cruise ship, the Disney Adventure. The Adventure accommodates around 6,700 guests and 2,500 crew members, making it one of the largest cruise ships in the world.
The ship's restaurants, retail stores, and activity spaces are themed around Disney stories and characters, and most of them have supporting digital signage to convey key information to guests. I designed each sign according to its theme to keep guests informed and immersed in their environment. The process involved research of historical styles and Disney IP, concept exploration, iterative refinement, collaboration with Walt Disney Imagineering, and tech development.
The Design Process
First Round of Creative
Making Edits
I revisited some sky sequences from Peter Pan and incorporated curved shapes in the clouds.
Final Designs
One Last Touch of Magic...
"There it is, Wendy. Second star to the right and straight on 'til morning."
Final Designs
Early Concepts
Final Design
Early Concepts
Concept 1 / fireflies and magnolias
Concept 2 / scenery from the film
Concept 3 / Art Nouveau style, modeled after the physical marquee. Green is in reference to the story's frog characters.
Final Design
