For this project I created a cohesive visual system that unified eight Disney brands without sacrificing individual brand identity.
I accomplished this by finding foundations of the color system that worked with all brands and applied those core colors to consistent components across all screens. This created visual unity while still letting the individual brands stand out. The product was an in-app, consumer-facing holiday guide that was informative and also enabled ticketing and mobile food ordering.
Roles & Skills
UI/Visual Design
Icon Design
Branding
Accessibility
Clickable Prototype
Icon Design
Branding
Accessibility
Clickable Prototype
Sitemap & Scope
Creating Consistency
WDW Holiday Style Guide
Core Brand Colors
Adapting Colors for Digital Use
From the core brand colors of the WDW holiday style guide, I chose green as the foundational common color. I explored its tonal variations and found it versatile and accessible. Below are some components with this holiday branding applied.
Maintaining Individuality
Now that common colors were established, the visual identities for each park and event had to be distinct, on brand, festive, and accessible.
I explored each style guide, adapted and applied color, and identified design elements. Common colors were incorporated as well for visual unity throughout the product.
Icon Design
Putting it All Together
Above is the final color palette of the 2023 in-app digital guide to the holidays at Walt Disney World. Click below for a prototype of the entire product.