runDisney hosts foot races year round at Walt Disney World and Disneyland resorts. I redesigned the online race registration process to improve the look and feel, streamline the flow, and better support these fast-selling events.
Challenges
Each event has distinct branding, so to eliminate the constant need for new tech development, the design had to be flexible enough to accommodate all year-round races across both resorts. I also had to balance the hierarchy of key information and CTAs with race inventory.
Impact
The previous experience looked and felt disjoined and often stalled under peak traffic on registration days. The redesign improved performance and flow, enabling smoother registrations, increasing conversions, and improving runner satisfaction.
Registration Flow
Users begin on the race's landing page. If registration isn't open yet, they are routed to a pre-queue page. Those who arrive after registration opens go directly to the waiting room.
Branding Basics
Landing Page Before
Landing Page After
The race logo and header branding were added to the redesigned version. Race events were aligned better and another point of access was added at the bottom.
Pre-queue Before
Pre-queue After
The race logo is front and center, the header is consistent, and the disclaimer stands out better.
Waiting Room Before
Waiting Room After
I designed the waiting room page within the tech constraints of Queue-It, a third party waiting room platform. One key piece of information here is the remaining inventory in the blue box, which is updated in real time.
Development
I designed these pages to be used for all race events at Walt Disney World and Disneyland resorts. The logo area has a maximum height and width that will work with any race logo.
The revised designs went live in time for the WDW Marathon Weekend in February, 2026.
