Project Overview
Toontown at Disneyland Park in California was set to reopen after renovations, prompting marketing and product partners to want a web page and a new screen in the Disneyland app to promote the refreshed space.
Problem, Solution & Impact
To translate the playful look and feel of a physical space into its supporting digital products, I used bright colors and fun shapes to reflect the organized chaos of a real-life cartoon land.
The products highlighted the space's features, like shops and restaurants, to boost attendance and drive revenue.
Deliverables
13 web pages
App screens
App screens
For Context
Below are a few similar pages from Disneyland.com which show how the Toontown home page would have looked without specialized theming.
The Design Process
Research & Inspiration
Photographs and renderings helped with early design inspiration.
Wireframes
To convey the organized chaos of Toontown, I incorporated squashed and stretched shapes and uneven angles into the layout. These were inspired by the land’s architecture.
Color Selection
There was no digital style guide for this project, so I used the Toontown logo along with the images and renderings shown above when creating a color scheme.
Accessibility Testing
Final Color Palette
Below is the final color palette for web and app as well as a few components with colors applied.
Final Designs
You can view the web pages live on Disneyland’s website. The app guide (at right/bottom) is currently available within the Disneyland app.
