After a refresh and renovation, the Toontown area of Disneyland Resort was set to reopen to the public. Disneyland marketing wanted new web pages as well as a screen in the resort's app to promote the refreshed space.
Problem, Solution & Impact
I used bright colors and fun shapes to reflect the organized chaos of a real-life cartoon land and to translate the playful look and feel of the physical space into its supporting digital products.
These products highlighted Toontown's shops, restaurants, and attractions to boost attendance and drive revenue.
Deliverables
13 web pages
App screens
App screens
For Context
Below are a few similar pages from Disneyland.com which show how the Toontown home page would have looked without specialized theming.
The Design Process
Research & Inspiration
Photographs and renderings helped with early design inspiration.
Wireframes
For a cartoon touch I incorporated squashed and stretched shapes and uneven angles into the layout. These were inspired by the land’s architecture.
Color Selection
I used the Toontown logo along with the images and renderings shown above when creating a color scheme.
Accessibility Testing
Final Color Palette
Below is the final color palette for web and app as well as a few components with colors applied.
Final Designs
You can view the web pages live on Disneyland’s website. The app screen is currently available within the Disneyland app.
